9.13.2012

APPLE-ANSWER-TO-SAMSUNG





Apple Inc. on Wednesday unveiled the iPhone 5, saying it’s thinner and lighter than the previous model, even though it has a bigger screen.

Marketing head Phil Schiller unveiled the year’s most eagerly awaited phone at an event here. The phone costs between $199 for the cheapest 16 gigabyte version and $399 at the top end.

The release is expected to help the company recapture attention and revenue after it lost the lead in smartphones to Samsung this year.

As expected, the screen is taller than on the iPhone 4S, making room for another row of icons.

Mr. Schiller said the screen is 18 per cent thinner and 20 per cent lighter because of new technology that eliminates a separate touch-sensing layer in the screen.

The phone is made entirely of glass and aluminium. It can connect to the fastest new wireless data networks, both in the U.S. and overseas. — AP, Reuters.

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